The GLS Post

Field notes on SEO & AI search.

Vol. IPlain language, no hype

Short essays on showing up in Google and AI search — and how to tell whether your marketing is actually working. Monthly, never more.

First issues

What we're writing.

The plain-English guide: how AI tools decide who to name, how it differs from classic SEO, and what a small business can actually do about it.

The handful of honest reasons a site stays invisible — how to check which one is yours, and how the Crawl → Index → Rank system fixes each.

What your monthly report should actually show you — the vanity metrics to ignore, and how to check for yourself in five minutes.

Test it yourself in two minutes: see whether ChatGPT, Perplexity, and Google's AI name you — why they pick a competitor, and what to do about it.

Behind the scenes

Google visibility, AI search visibility, and leads. No vanity metrics. How we report them, in plain numbers.

On the desk

More

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While you're here

Run the free Website Scorecard — a personalized snapshot of where you stand on Google and in AI search, and what to fix first.