The GLS Post
Field notes on SEO & AI search.
Short essays on showing up in Google and AI search — and how to tell whether your marketing is actually working. Monthly, never more.
First issues
What we're writing.
Will AI replace SEO?
AI won't replace SEO — it's changing where you get found, not ending it. A plain look at what's actually shifting in search, and what's staying the same.
Jun 1 Visibility · AI SearchWhat is answer engine optimization?
Answer engine optimization (AEO) is getting your business named in AI answers — ChatGPT, Google's AI — not just ranked. A plain-English guide.
Jun 1 Visibility · AI SearchWhat Is AI Visibility? How to Know If AI Engines Can See Your Business
AI visibility is whether ChatGPT, Gemini, and Perplexity name your business in their answers. Here's what it means, how to check it, and why it matters.
Jun 1 Visibility · Small-Business MarketingWhat Is a Website Grader? How to Read Your Score (and What Actually Matters)
A website grader scores your site 0–100 on speed, SEO, mobile, and security. Here's what those checks mean, what they miss, and what actually drives leads.
Jun 1 Websites · PricingSmall Business Website Packages: What's Actually Included at Each Price
A plain-English breakdown of small business website packages — what's actually included at each price, what's worth paying for, and what to watch for.
Jun 1 Visibility · Small BusinessSmall business website examples that rank AND get cited by AI
Real small business website examples that rank on Google and get named by AI. The traits they share, what to copy, and how to tell if yours measures up.
Jun 1 Agency · Choosing a PartnerWhat does a small business marketing agency actually do for the money?
A small business marketing agency builds your website, gets you found on Google and AI, and proves it with real numbers. What one does and how to vet one.
Jun 1 Choosing an Agency · SEOSEO Marketing Agency: What You Get, What It Costs, How to Vet One
What an SEO marketing agency actually does, what it costs, and the questions to vet one before you pay. A plain-English guide for small business owners.
Jun 1 Choosing an SEO AgencyProfessional SEO Agency: How to Tell a Real One From a Checklist Mill
A professional SEO agency shows you real numbers, hands over the keys, and never guarantees rankings. How to tell a legit one from a checklist mill.
Jun 1 Visibility · Local SEOLocal SEO for small business: the plain-language guide
Local SEO is how a small business shows up when nearby customers search Google or ask AI for help. What it is, why it matters, and how to rank locally.
Jun 1 Visibility · Local SEOLocal SEO Checklist for Small Business Websites
A free, copy-paste local SEO checklist for small business: Google Business Profile, NAP consistency, reviews, the map pack, and how to rank in 2026.
Jun 1 Choosing an SEO AgencyLocal SEO Agency: When a Small Business Should Hire One (and When Not To)
A local SEO agency is worth it when you have leads to lose and no time to chase them. Here's the honest hire-vs-DIY call for small business owners.
Jun 1 Visibility · AI SearchWhat is generative engine optimization (GEO)?
Generative engine optimization (GEO) is how you get your business cited inside AI answers like ChatGPT and Perplexity. A plain-English how-to guide.
Jun 1 Visibility · AI SearchGenerative Engine Optimization Agency: What a GEO Partner Actually Does
A generative engine optimization agency gets your business cited by AI tools like ChatGPT and Google AI Overviews. Here's what a GEO partner actually does.
Jun 1 Case Study · AI SearchCase Study: How a Windows & Doors Company Got Cited by AI in 5 Markets
A real AI SEO case study: a windows & doors company went from never named by AI to cited across 5 local markets. What changed and how to check your site.
Jun 1 Choosing an SEO AgencyCase Study: A Service Business Launch — From Invisible to Booked in 90 Days
A plain-language small business SEO case study: how a new local service business went from invisible online to inbound leads in about 90 days. No hype.
Jun 1 Case Study · Local SEOCase Study: How a Local Pizzeria Hit Page One Across Multiple Neighborhoods
A local restaurant SEO case study: a neighborhood pizzeria reached page-one local results across nearby neighborhoods. What changed and the timeline.
Jun 1 Local SEOCase Study: Commercial Real Estate Listings That Doubled Traffic and Got AI-Cited
A real commercial real estate SEO case study: a brokerage roughly doubled organic listing traffic and grew site authority as AI search began citing it.
Jun 1 Visibility · AI ToolsThe 7 Best AI Visibility Tools to See If ChatGPT Recommends Your Business (2026)
Worried ChatGPT recommends your competitor? Here are the 7 best AI visibility tools in 2026 — honest pricing, free vs paid, and how to check for free.
Jun 1 AEO / AI SearchAnswer Engine Optimization (AEO): The Complete Guide for Small Businesses
Answer engine optimization (AEO) is getting your business named and cited by AI answers, not just ranked. The plain-English guide for small business.
Jun 1 Visibility · AI SearchAnswer Engine Optimization Services: What They Are and What to Pay For
What answer engine optimization services actually do, what they should include, and what AEO costs in 2026 — explained plainly, with real price ranges.
Jun 1 AI Visibility & ToolsAI Visibility: How to Measure and Grow Your Brand's Presence in AI Search
AI visibility is whether ChatGPT, Gemini, and Perplexity name your business. Here's how to measure it honestly and grow it — in plain language.
Jun 1 Visibility · AI SearchAI SEO Strategy: How Small Businesses Show Up in Google AND AI Answers
A plain-English AI SEO strategy for small businesses: the step-by-step plan to rank on Google and get named by ChatGPT, Perplexity, and Google's AI.
Jun 1 Local SEO · RestaurantsAI SEO for restaurants: how to get recommended when diners ask ChatGPT
Diners now ask ChatGPT and Google AI where to eat. Here's how AI SEO for restaurants works: reviews, your Google profile, and being the name AI gives.
Jun 1 Local SEOAI SEO for Real Estate & CRE: Getting Your Listings and Brand Cited by AI
Buyers and tenants now ask ChatGPT before they call an agent. Here's how to get your real estate listings and brand cited by AI search — in plain English.
Jun 1 AI SEO · Professional ServicesAI SEO for Professional Services: Lawyers, Accountants & Consultants
Half of consumers now ask AI for business recommendations. Here's how lawyers, accountants, and consultants get named by ChatGPT, Gemini, and AI Overviews.
Jun 1 Local SEO · Med SpasAI SEO for med spas: getting found in AI search and the Map Pack
Patients now ask ChatGPT "best med spa near me." Here's how AI SEO for med spas works: reviews, your Google profile, the Map Pack, and being the named one.
Jun 1 Local SEO · Home ServicesAI SEO for Home Service Contractors
Customers now ask AI which contractor to call. Here's how home service businesses show up in the map pack, on Google, and in AI answers — in plain English.
Jun 1 Visibility · AI SearchAI Search Visibility: Why Your Business Disappears in ChatGPT, Gemini & Perplexity
AI search visibility is whether ChatGPT, Gemini, and Perplexity name your business. Why you disappear, and the plain-English way to fix it.
Jun 1 Choosing an SEO AgencyAffordable SEO Agency: What "Cheap" SEO Really Costs You
An affordable SEO agency and a cheap one differ. What local SEO really costs, why $150/month is usually a trap, and how to tell honest from hollow.
Jun 1 Visibility · CIRWhy isn't my website showing up on Google?
Your site isn't on Google for a few honest reasons: not indexed, too new, thin content, a technical block, or competitors. Here's how to check and fix it.
May 28 Visibility · AI SearchWhat is AI SEO?
AI SEO means getting your business named and cited by AI tools like ChatGPT and Google's AI, not just ranked on Google. What it is and what an agency does.
May 28 Visibility · TrustIs my SEO actually working? A 5-minute checklist.
A plain-language 5-minute self-check on whether your SEO is working: real rankings, traffic, and leads — not vanity metrics. How to check it yourself.
May 28 AI Search · VisibilityHow to check if AI recommends your business
A free AI visibility checker is one option — but you can test it yourself in two minutes. Here's how to see if ChatGPT, Perplexity, and Google AI name you.
May 28While you're here
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